Reasons for shortening URLs

Reasons for shortening URLs
December 22, 2021

Your URL is one of the most basic components of an SEO strategy. However, it is a small task easily overlooked

Most likely you will come across websites with URLs like spam. But it's just a regular website or maybe you haven't taken the time to optimize your own URLs and give them the same vibes.

Your URL is the first thing visitors to your website will see. Although it is a complicated thing, it can make a good first impression.

Below, we explore five reasons why you should shorten links and optimize your URL structure, and show you how.

5 reasons why URLs are as short as possible

Before we dive into it, it's important to note that we're not talking about using URL shorteners. This tool helps you create short, clickable URLs that can be used to track and monitor other metrics.

Instead, we'll focus on the benefits of cleaning up and shortening the existing URL structure and the benefits your site gets from shortening it.

  1. Improve Search Engine Ranking
  2. More user trust
  3. Make website development easier
  4. Shorter URLs make sharing easier
  5. Align your content to user expectations